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Paid, Earned and Owned 媒体-Three Essential Elements to 市场营销 Success- July 10th

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The Power of Connections: Leveraging Networking for Your Small Business - Aug 7th

"In the fast-paced, interconnected world of business, networking emerges not just as a skill, but as a vital tool for success. "

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Defining Your Audience: The Power of Buyer Personas - June 5th

What is a Buyer Persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

市场营销 to everyone the same way doesn’t work anymore. These in-depth personas help us relate to your customers uniquely and as real humans. Buyer personas can help you better understand who your customers are and how to best market to them.

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How to make the most of your mentoring experience

A mentoring session is a confidential, personalized conversation with a business expert to answer a question or to solve a problem that you’re facing.

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The "Easy Button" Trap

Many small businesses fall into the trap of relying solely on website generating software, resulting in generic, ineffective online presences. While these tools can be tempting for their ease of use, they often lead to pitfalls that stifle your competitive edge and leave you blending into the online crowd.

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How to Establish 非营利组织 Partnerships That Work!

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Demystifying 非营利组织s: Is Starting a 501(c)(3) Public Charity Right for You?

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Plymouth District Library Business Resources

Plymouth District Library offers powerful tools for small business owners to improve their business skills, research market and consumer data, access legal forms and more. The Library also offers internet access, 传真, scan-to-email and printing services including remote printing and high-quality, large-format printing.

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Cause 市场营销 for Small Business

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Selling Solutions or Stories?

Forget a one-size-fits-all approach! 市场营销 to B2B and B2C businesses is like navigating two distinct landscapes, each demanding its own map and compass. In the B2B arena, logic reigns supreme, with complex buying journeys and rational decision-making demanding data-driven strategies and targeted messaging. B2C, on the other hand, is an emotional dance, where brand storytelling and tugging at heartstrings hold the key to unlocking customer loyalty. So, buckle up as we delve into the fascinating world of B2B vs.

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